Recently launching a global brand refresh, T.Rowe Price is building a range of creative assets, systems, and new branding expressions across the business. I was contracted as a Content Designer to work within the Global Digital Solutions (GDS) Experiences Design Team. I lead the art direction and created digital illustrations + branded content to support web campaigns in the Japan/APAC region.

In collaboration with UX/UI designers, project managers, design system leaders, and key stakeholders, we prototyped a series of web campaign pages within the Beacon design system (Figma). My process included in-depth cultural research, content auditing, and deep brand immersion. These digital illustrations are some of our final Japan/APAC assets, reflecting the new visual brand, specifically curated for our Japan audiences.