I was brought in by Said Differently for a quick-win engagement with their new client, TIAA. The goal was to design a responsive email campaign that communicated insights from a dense financial report in a way that felt clear and relevant to the audience. The content was complex, so part of my role included reviewing the report and identifying the most meaningful data points to feature.

Leading art direction and execution, I developed custom data visualization approaches for both desktop and mobile. Rather than using standard charts and graphs, we explored more thoughtful ways to visualize the information—formats that felt aligned with TIAA’s brand and made the insights easier to grasp at a glance. The data visualizations include a combination of stock imagery, Firefly AI image generation, and hand-drawn sketch elements. I worked closely with project managers, copywriters, and the creative director to ensure the visuals and messaging were tightly integrated and effective across devices.