Brand Designer & Creative Consultant
Hands-on Creative Leader
Previous:
Senior Brand Designer (contract), Brand Strategy at Cognizant
Content Designer (contract), Experiences Design at T. Rowe Price
Brand Consultant (contract), Global Brand at PwC
I’m passionate about providing practical, real-world design solutions for real people.
I'm a Brand Designer and Creative Consultant with more than 15 years of experience helping organizations build stronger brands through thoughtful design, creative direction, and visual storytelling.
Throughout my career, I've partnered with global enterprises, growing businesses, and mission-driven organizations to evolve visual identity systems, create scalable brand experiences, and solve complex communication challenges through design. My work spans brand refreshes, design systems, creative campaigns, and cross-functional collaboration—always with a focus on clarity, consistency, and impact.
I believe great design is more than aesthetics. It's a tool for creating understanding, building trust, and helping organizations communicate who they are and where they're going. Whether leading a brand evolution, refining a visual system, or supporting a creative team, I approach every engagement with curiosity, collaboration, and a commitment to thoughtful problem-solving.
Outside of client work, I'm an artist, lifelong learner, and student of creativity in all its forms. I enjoy exploring the intersection of design, business, history, and visual expression—perspectives that continually inform my work and help me bring fresh ideas to every project.
Additional Creative Ventures
Theory Creative Studios
Owner
Innovation Lab • Abstract and geometric exploratory design
Theory Creative Studios serves as an experimental space for developing abstracted and geometric visual systems, pattern design, and creative concepts that often influence client work and brand experiences.
Zabeth Studios
Artist
Fine Arts Practice • Original acrylic and digital artwork • Contemporary abstract and landscape paintings
An ongoing collection of original paintings and artistic explorations that reflect my interest in abstraction, emotion, and visual expression.